– A new “go-to” club that’s easy to hit, easy to control, consistently long, and a reliable option for a variety of shots  –

(Chessington, UK – Octoer 5, 2021) Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, today officially announced their new Apex UW, a high-performance Utility Wood that Tour players love.

This unique design combines the best features of higher lofted fairway woods, the best features of hybrids, and a more neutral ball flight. Using direct feedback from world-class pros like Phil Mickelson, Callaway has created a multi-purpose club that better players can rely on from the tee, fairway, or rough.

Ball speed is a given from the brand’s proven A.I. Designed Flash Face SS21, Jailbreak A.I. Velocity Blades plus a Forged C300 Face Cup, and distance is just one of the performance benefits of this versatile Utility Wood.

Apex performance is delivered through MIM’D Tungsten Weighting (18g per club on average), used to precisely position the Centre of Gravity (CG). The neutral CG configuration promotes higher launch and steeper landing angles for better stopping power, along with optimised spin rates, all while reducing unwanted draw bias. The clean, compact shape creates workability for better shot-making with enhanced control. All these characteristics help to provide 17% more consistent downrange dispersion for impressive accuracy.

Tour Pros and better players have been asking Callaway for a new “go-to” club that’s easy to hit, easy to control, consistently long, and a reliable option for a variety of shots.

Features & Benefits

High Velocity Ball Speeds From Jailbreak A.I. Velocity Blades
Jailbreak A.I. Velocity Blades are engineered to increase vertical stiffness near the sole of the club, creating more speed low on the face where players often mishit their hybrids. These blades allow the Face Cup to flex on the crown for better spin rate consistency, and the bars are spread to enhance torsional stiffness, leading to more forgiveness all across the face.

Fast Ball Speed From A.I. Designed Flash Face SS21 + Forged Face Cup
Every loft is uniquely designed using advanced A.I. This proven ball speed technology puts an even greater emphasis on centre and off-centre ball speeds. The A.I. face is forged using a high
strength C300 Maraging Steel for speed and spin consistency across the face.

High Launch, Consistent Control and Tighter Dispersion
The Apex UW lineup averages 18 grams of MIM’D Tungsten Weighting per club. The Centre of Gravity is precisely positioned in a neutral location for an exceptional combination of high launch, steeper landing angles, consistent spin characteristics and reduced draw bias. With 17% tighter downrange dispersion, these utility woods promote impressive accuracy into the fairway or green.

Clean, Compact, Workable Shape
The distinct clubhead shaping is inspired by in-depth feedback from TOUR pros. It’s a compact profile that they want to see and allows better players to shape their shots for enhanced control.

The Apex UW will be available at retail across Europe from January 20, 2022.

PRESS RESOURCES FOR INFO, IMAGES, EUROPEAN PRICES AND TECH: CLICK HERE